Integrated Thinking (continued...)
See the value of validity AND reliability. Bring the two together. Obey the 5 rules on either side.
Strategies are about shortening your odds - not perfection. If you try to be right (perfect), you will never have a good strategy.
The tension b/w validity & reliability is important - especially in business sustainability.
Business can help edit out the designer's vision of the future. Use the power of the paradox. Caught between a rock and a hard place, create a new model. The relationship may at times seem like oil & water.
You have no choice. These ideas are at the root of great solutions.
Reject the notion that existing models = reality. Fight against such notions and ignore the status quo. Look for ways to build better and newer models!
Use cues from existing models to build a better model still. Embrace the paradox & change the world.
Let the idea kill itself... and this works only with deep conversations.
Learn more about Roger Martin's ideas. I have ordered his books and will review them in the future. :)