Showing the human side without seeing it.

I saw this ikea video ad several months ago. It captures bits of action that is totally human but we never really see them. Brilliant.

I did a slideshow in school. A partner and I took beautiful shots of a derelique home. We only accompanied it with music. There was no human element. As a result, it looked great but seemed empty. You can't say this for the ad.

I'm a big proponent for always including a human element.